Serfac strengthens engine management portfolio with PIERBURG

Serfac Limited has further strengthened its premium product offering with the addition of PIERBURG, one of Europe’s leading original equipment manufacturers of engine management and emissions control components.

Part of the Rheinmetall Group, PIERBURG has been at the forefront of automotive engineering for more than a century and is recognised worldwide for its expertise in air supply, emission control and thermal management technologies.  The brand is a trusted OE supplier to many of the world’s leading vehicle manufacturers, with its components fitted as original equipment on millions of vehicles.

PIERBURG’s extensive aftermarket programme brings the same OE engineering, manufacturing standards and quality to the independent aftermarket, providing workshops with reliable replacement parts that meet the demanding performance requirements of today’s increasingly sophisticated engines.

As vehicle technology continues to evolve, particularly with the introduction of stricter emissions legislation and more complex engine management systems, demand for premium OE-quality replacement components has never been greater.  PIERBURG’s reputation for technical innovation and uncompromising quality makes it a natural addition to the Serfac brand portfolio.

Initially, Serfac is offering a selected range of high-demand PIERBURG’s products, including vacuum pumps, EGRs, water pumps and throttle bodies, with plans to expand the programme in line with customer requirements and market demand.

Commenting on the new partnership, Gillian Fanning of Serfac, said:  “Pierburg is one of the automotive industry’s most respected original equipment brands and further strengthens our commitment to supplying the Irish aftermarket with premium-quality components from world-leading manufacturers.  The brand’s outstanding reputation for engineering excellence, innovation and OE pedigree makes it an excellent fit for Serfac, and we look forward to growing the range over the coming months.”

The addition of PIERBURG further enhances Serfac’s comprehensive engine management and emissions portfolio, complementing its existing range of premium brands and reinforcing its position as one of Ireland’s leading automotive aftermarket distributors.

For more information on the PIERBURG range, contact your Serfac Area Manager or the Serfac sales team on 01 459 8700.