Csm Soeren Toft Jensen 2d98f9e5a9

DRI manufacturer BORG Automotive named “Remanufacturer of the Year”

BORG Automotive, manufacturer of leading Serfac Limited brand DRI, has been awarded the title “Remanufacturer of the Year” at the recent ReMaTec event in Amsterdam.  The award, former recipients of which include TRW and Remy, is one of the most prestigious and sought after awards in the European Automotive Aftermarket.

Founder and President of BORG Automotive Søren Toft-Jensen received the Award for outstanding entrepreneurship in the field of remanufacturing.  Over the course of 40 years he has transformed a modest electrical repair shop in a small town in Denmark to a European heavyweight with around 1,100 employees and significant operations in the UK, Poland and Belgium.  The company’s key business values are high quality, competitive prices and short delivery times with high accuracy.

From their headquarters located in Silkeborg, Denmark, BORG Automotive distributes auto parts to the European Aftermarket.  Remanufacturing takes place in BORG’s own factories in Poland, Belgium and England.

Distributed by Serfac Limited, DRI boasts one of the broadest programmes in the European automotive aftermarket and offers a comprehensive range of brake calipers, starters, alternators, AC compressors, power steering pumps and steering racks. Applications range from passenger and commercial vehicles to construction and agricultural machinery.

The DRI brand is synonymous with quality and follows the LEAN business philosophy which ensures that quality is the primary focus in all business processes, from production through to customer support.  All DRI products are manufactured according to the LEAN Manufacturing Principle, under which process improvements are constantly sought. BORG Automotive believes that it is among the leading companies in the world in terms of fast and precise order fulfillment.

The DRI online catalogue makes it easy to find the right part. An online search tool allows entry of an OE or cross reference number for fast identification. Alternatively, searches can also be conducted by product group. DRI is also available on TecDoc.

”We are incredibly proud to receive the award”, explains BORG Automotive Commercial Director, Ivan Mikkelsen. ”It is the culmination of many years hard work to increase range and heighten the quality of our products.  We have implemented a range of initiatives that have pushed the boundaries of what you can expect from a remanufacturing company like ours, and we are delighted to receive an acknowledgement of such a high caliber for the many years of hard work.

Since 2008, BORG has increased sales by more than 400% and sold more than 1.3 million complete units all over Europe in 2014.

About BORG Automotive

With more than 1,000 employees, the BORG Group is one of Europe’s largest producers of remanufactured car parts for the independent automotive aftermarket in Europe. The group produces markets and sells a range of quality products under the brands Elstock, DRI and Lucas Electrical Europe. Through the years, BORG has experienced extensive growth, as is now the supplier for some of Europe’s largest and strongest distributors and automotive purchase groups.

For further information, please contact:
Gillian Fanning, Serfac Limited.
Tel 086 220 8134
Email: g.fanning@serfac.ie