BERU specialises in ignition technology, diesel cold-start technology, electronics and sensors. Serfac carries a comprehensive selection of the brand range including glow plugs, spark plugs, distributor caps and ignition coils and cables.

Distributed globally by Federal Mogul Corporation, the BERU brand is produced by BorgWarner BERU Systems GmbH, one of the leading manufacturers of diesel cold start systems with an estimated world-wide market share of 40% for glow plugs. In the field of ignition technology for petrol engines, BorgWarner BERU Systems GmbH is one of the four major manufacturers in Europe.

Over 100 years of experience, coupled with the latest development, quality and production methods have made BERU an acknowledged OEM supplier to the automotive industry and millions of satisfied drivers have original BERU brand products under their car bonnets. Almost all OE-manufacturers of automobiles, commercial vehicles and engines are BorgWarner BERU Systems GmbH’s customers.

Each of the international BERU factories is certified in accordance with DIN EN ISO 9001. All the German BERU factories and the Irish BERU factory in Co. Kerry also have the certificates QS 9000, VDA 6.1 and ISO TS 16949 and the environment certificate ISO 14001.

Known for its high quality, the BERU brand has received many prestigious awards including the “Ford World Excellence Award in Gold”, the “Ducati Supplier Award” for top marks in quality and service, the “Toyota Certificate of Recognition” for top performances in product quality and on-time delivery and the highest quality award of the Ford Motor Company, the “Q1 Award”.

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Recently, for the 5th consecutive year, readers of leading German magazine “Auto, Motor and Sport” (AMS) rated spark plugs from BorgWarner BERU Systems among the best in the magazine’s annual “Best Brand 2010” competition. Out of nearly 100,000 AMS readers, 44.7 % chose the BERU brand in the “spark plugs” category.